When it comes to marketing, the digital world is ripe with possibilities. Digital marketing can expose your brand to new customers, make referrals a breeze, and help you build powerful, long-term relationships with your clients.
It’s a must-have in today’s fast-paced, virtual world.
Sadly, not everyone recognizes this. Many business owners see the same number of customers and profits year after year, so they think “why fix what’s not broken?”
The truth is, it is broken.
You might not know it, but without digital marketing on your side, you’re losing out of hundreds – maybe even thousands of sales and new customers a year. People who could expand your brand, bring in more profits and take your company to heights it has never seen before.
Think your organization is doing fine on its own? Don’t think you need digital marketing just yet? Here are just a few signs you definitely do:
1. You’re not getting business from your website.
One of the main purposes of any website is to provide information – to give potential customers details on your company, products, services and pricing. But that’s not where it should stop. Your website needs to not just inform, but also persuade. It should show those customers not only what you sell, but why they need those products and what they can do for their life. In short, it should market your brand. If your website is just sitting static, acting like an online brochure or flyer, you’re not realizing its full potential. Calling in a digital marketing pro can help you take your site to the next level, and turn it into a veritable sales-generating machine.
2. You don’t have any way of connecting with current customers.
If you don’t have an email list, a Facebook account or a Twitter handle, you might as well be nonexistent – even to your current customers. You’ve heard that saying “out of sight, out of mind,” right? Well that’s what happens when you don’t stay present – when you don’t connect with your customers on a regular basis. You need to remind those customers that you’re here for them, and you should give them rewards for their loyalty and business as often as possible. This is what turns a one-time customer into a long-term one, and it’s also what can spur a referral to a friend, family member or colleague. This sort of customer engagement is a large part of digital marketing, and if you’re not already on board, it’s time to get moving – as soon as possible.
3. You’re not showing up in search results.
Do a quick Google search of your services and products. If you’re a small, local business, try adding in your geographic location or city name. Where do you show up in the results? Are you on page 1? Or have you scanned those first 10 pages, only to see your competitors listed, one after the other? If you fall into the latter camp, it’s time to hop on the digital marketing train. Search engine optimizing is a large part of online marketing, and it’s how you can get your website from the depths of the internet onto page 1 of search results. And those increased rankings? Well, they mean more exposure, more customer leads and, most importantly, more business.
Is your organization showing any of these tell-tale signs? If so, it’s time to make a change. Contact the pros at Spot On Digital Marketing today, and we’ll help bring your web presence into the 21st century.
