All Posts by Michelle Castillo

Spot On Digital Marketing commits to doubling the size of 10,000 small businesses in the next 5 years.

Vancouver, BC – 15 May 2017, Spot On Digital Marketing, a Vancouver based digital marketing agency, announced today that they have joined forces with Austin, TX based company, DigitalMarketer, and committed to doubling the size of 10,000 small businesses in the next 5 years as a DigitalMarketer Certified Partner. We realize that in the constantly […]

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The free tool every website owner MUST use

Last week I was talking in front of a room full of small business owners about digital marketing. 90% of those sitting in the room have a business website, most of them however never heard about Google Search Console (previously Google Webmaster Tools) In my opinion, EVERYBODY needs to use Google Search Console.  I feel so […]

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You’ve created a lead magnet—now what?

So, you have created a lead magnet. You have created a tempting offer that will keep potential customers connected with your business. Congratulations are in order! But wait…the hard part has only just begun. You need to go out with your new bait and hook some subscribers. So what’s next? You’ve got some steps ahead […]

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10 headline-writing tips from around the web

The importance of headlines Headlines are the most important part of any publication, be it a blog post, a newspaper article or a free report you create as a downloadable asset in exchange for your customer’s email address – aka a lead magnet. A good headline can make the difference between a publication that is […]

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Pain-free Navigation for a Relaunched Website

Case Study: Farabloc Development Corp Websites pose a big challenge to small businesses with products that can’t be explained in a fast sound byte or short sentence. Such companies need to quickly get across what they’re all about as soon as someone enters their site—and also keep visitors’ interest so that they don’t drop off […]

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