About us | Spot On Digital Marketing

About Spot On Digital Marketing 

At Spot On, we love technology, we understand business, and we are 100-percent dedicated to helping your business make your  marketing dollars work for you.

Spot On Digital Marketing is a full-service digital marketing company that specializes in small, local businesses just like yours. 

Our mission

  • Empower you to take charge of your online space and leverage online marketing to improve your results
  • Become your trustworthy, knowledgeable partner, both in expanding your web presence and growing your business as a whole
  • Help you understand the foundations of digital marketing, as well as how it can drive sales for your businesses
  • Get your company in front of more viable, potential clients and increase your company’s bottom line in the long run
  • Deliver a measurable, notable return on your investment

At Spot On, we know the online marketing landscape is constantly changing, and that the right approach is totally unique for each and every business we see. Because of this, we don’t believe in cookie-cutter, one-size-fits-all solutions. Instead, we create a CUSTOM online presence for your business, one that is tailored to your specific situation, needs and long-term goals. In the end, this allows you to invest only in what your business NEEDS, not just the online marketing trend-du-jour.

Who We Work for

We work with contractors and home service businesses across the country. Our clients are busy, small business owners.  They understand the importance of marketing on their bottom line, but they’re not an expert by any means. They’re focused on their own industries and sectors – NOT on learning the latest digital marketing or SEO tactics.

We know small businesses – and their busy owners – are already starved for time as it is. They don’t have the bandwidth to become digital marketing pros, so we step in and serve that role for them. We become a trusted partner for their company, managing their marketing campaigns and online strategy, and giving them the free time and confidence they need to run their business successfully.

Why Choose Spot On Digital Marketing

At Spot On Digital Marketing, we don’t believe in putting the cart before the horse, so you’ll never find pre-made, off-the-shelf solutions or packages here. Every move we make, every strategy we follow, it’s all done after a thorough analysis of your business, your needs and your goals as a company. But that’s not that only way we differ from other marketing companies out there. We also offer these game-changing benefits you won’t find with other providers:

We drive results

We’re dedicated solely to your success. We won’t stop until you get the results you’re looking for.

We don’t require long-term contracts

We’re dedicated solely to your success. We won’t stop until you get the results you’re looking for.

You own your website and content

Many companies will build your site and set up your online presence, but once you part ways they’ll revoke your access. We’re not one of those companies. If you cancel your services with Spot On, you still own everything we created on your behalf.

We only use cutting edge technology.

We only build mobile-friendly websites that are designed to look great on all computers and devices, including desktops, tablets, mobile phones and any sized screen you can find. Plus, all of our sites are expertly coded and highly secure. They offer fast performance and loading times, and they’re built on a solid infrastructure that’s guaranteed to last for years to come.

We hold ourselves accountable.

We’re completely transparent here at Spot On Digital Marketing. We send you regular, up-to-date reports on our progress, and we make sure you understand every bit of it.

Our Team

Michelle Castillo 

Chief Digital Marketing Engineer

As the founder and president of Spot On Digital Marketing, Michelle Castillo has 15 years of experience in the Information Technology industry. She has a Masters in Engineering and has lived and worked in Japan, Europe and all over North America where she has provided complex, million-dollar software development solutions to companies such as Toyota, Nissan, Mazda, BMW, Dell and GM. Michelle’s international experience has led to a deep understanding of how to uncover varying client needs. This, together with her knowledge of todayʼs web technologies, gives Michelle the ability to provide clients with the best possible online business solutions.

Valentina Bellicova

Account Manager

Valentina brings a rich and uncommon background to her position as Sales Manager. A self-avowed entrepreneur her career has spanned the spectrum of an employee and employer, Fortune 500 executive and startup principal, independent consultant and founder of a multi-media boutique agency. Schooled in modern sales techniques, Valentina is an alumnus of the UBC Sauder School of Business, and has consistently applied both her learned and native sales talent to every position she has held. Her diverse background brings not only knowledge of but experience in the many crossroads a business owner faces. She looks forward to collaborating with business owners to help take their company to the next level of success.

Leandro Padilla

Project Manager

Rene Leandro Padilla holds a bachelors degree in Information Technology with a major in Business Software Development. He has been in the web design and online marketing industry since 2011. Leandro loves to travel, take photos and blog about them.


Mudassir Malik

Search Marketing Expert

Mudassir Malik has been with us over 5 years. He is among the top notch Online Internet Marketer. He has about a decade’s mastery on all aspects of SEO, SEM and Online Advertisement. He has not only helped novices to start their on-line Business but also Planned, Executed and Successfully Managed more than 200 PPC Campaigns with surpassed expected Results. He has optimized countless Websites around the Globe, making them appear high in Natural Search Ranking.