A high-quality, well-functioning website is an absolute must in today’s business world. It can market your company, draw in new leads and, in most cases, bring in more sales and revenues in the long term. And for small businesses, it’s even more crucial. With a limited budget and not much cash for marketing and advertising, […]
Continue readingWhen it comes to digital marketing for a small business, there is nothing more important than having a solid plan that serves as a road map for what the business needs to do in order to consistently and predictably transform cold prospects into leads, sales, advocates and promoters. Way too often businesses rely on the […]
Continue readingIf you’ve been dreaming about selling an online product and creating passive income from an online business but you are not sure where to start, you are in the right place. In this blog post, I’m going to share with you a technology stuck recipe for establishing your online business and start delivering your first […]
Continue readingAs an owner of a digital marketing agency, I have met and talked to tens or maybe hundreds (I have lost count) of business owners who had a bad experience with digital marketing service providers. They have invested a lot of money into their marketing, but they haven’t seen the results they were hoping for. […]
Continue readingTwo years ago, on a rainy day, my daughter called me one evening from her room – “mom, come here, I think there is a leak in our roof.” Sure enough, there was water dripping from the ceiling in one corner of her room. To be honest, I knew this day would come; our roof […]
Continue readingIs it a buzzword? Some of you may recall that when I first founded Spot On Digital Marketing the company was named Castillo Media Group. At the beginning of 2015 I decided to rename the company. I wanted a name that gives a better indication in regards to what we actually do. It took me […]
Continue readingAs a Realtor ®, your sphere of influence is the most valuable part of your database. These people know you, like you and trust you. Given the opportunity, they will refer you to others. When it comes to email marketing, robust SOI campaigns should the first campaigns Realtors® establish. The good news is – when […]
Continue readingOne thing that is true of every Realtor®, no matter if they are a top producer with many years of business under their belt, or a brand new agent coming into the business for the first time is that nobody ever has enough time. As a Real Estate Professional, you are your own business. That […]
Continue readingIn on of my recent articles, I discussed why you should be leveraging Facebook Messenger Bots. Today I thought I would expand on that article and discuss with you three specific ways you can use Facebook Messenger Marketing, to help grow your business. Lead Generation One of the biggest complaints we hear from Realtors® when […]
Continue readingEvery time I speak about Local Search Engine Optimization (Aka Local Internet Marketing) I am being asked if this is something Real estate agents even need. This is a valid question. As a Realtor®, you are your own business. Not only does that mean you wear all the hats, you also bear all the expenses. […]
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