Two years ago, on a rainy day, my daughter called me one evening from her room – “mom, come here, I think there is a leak in our roof.” Sure enough, there was water dripping from the ceiling in one corner of her room. To be honest, I knew this day would come; our roof […]
Continue readingIs it a buzzword? Some of you may recall that when I first founded Spot On Digital Marketing the company was named Castillo Media Group. At the beginning of 2015 I decided to rename the company. I wanted a name that gives a better indication in regards to what we actually do. It took me […]
Continue readingWhen it comes to digital marketing for a small business, there is nothing more important than having a solid plan that serves as a road map for what the business needs to do in order to consistently and predictably transform cold prospects into leads, sales, advocates and promoters. Way too often businesses rely on the […]
Continue readingAs a Realtor ®, your sphere of influence is the most valuable part of your database. These people know you, like you and trust you. Given the opportunity, they will refer you to others. When it comes to email marketing, robust SOI campaigns should the first campaigns Realtors® establish. The good news is – when […]
Continue readingOne thing that is true of every Realtor®, no matter if they are a top producer with many years of business under their belt, or a brand new agent coming into the business for the first time is that nobody ever has enough time. As a Real Estate Professional, you are your own business. That […]
Continue readingIn on of my recent articles, I discussed why you should be leveraging Facebook Messenger Bots. Today I thought I would expand on that article and discuss with you three specific ways you can use Facebook Messenger Marketing, to help grow your business. Lead Generation One of the biggest complaints we hear from Realtors® when […]
Continue readingEvery time I speak about Local Search Engine Optimization (Aka Local Internet Marketing) I am being asked if this is something Real estate agents even need. This is a valid question. As a Realtor®, you are your own business. Not only does that mean you wear all the hats, you also bear all the expenses. […]
Continue readingFor many people, Facebook messenger has become a preferred a preferred method of communication, in the past couple years. They use it to communicate with their family and friends and they use it more and more to communicate with businesses. According to a recent study, 56% of people surveyed would rather message a business than […]
Continue readingOne of the most exciting technological advances in Real Estate was the dawn of the Real Estate websites. Suddenly, a Realtor® wasn’t simply, “Jane Smith, local Real Estate Agent”, but Jane Smith, a Realtor® with online presence that had one more tool in her arsenal to promote her Real Estate practice, and her listings, getting […]
Continue readingWarning! Rant ahead! At Spot On Digital Marketing, we have a mission — to educate small, local business owners on what it takes to have a successful digital presence that really does the work, by bringing in clients who are so crucial to the growth, and sometimes survival, of their business. This might sound a […]
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