Every time I speak about Local Search Engine Optimization (Aka Local Internet Marketing) I am being asked if this is something Real estate agents even need. This is a valid question. As a Realtor®, you are your own business. Not only does that mean you wear all the hats, you also bear all the expenses. […]
Continue readingAre you one of those business owners who have a website that absolutely does nothing for you? You put something up online, because everyone told you that you “have to have a website.” You had high hopes. But, it doesn’t seem to be working… Where are all the new clients? And you wonder, why is […]
Continue readingWhy having a consistent, accurate business profile is crucial for your local business ranking If you want your site to ranking highly in search engines – particularly in your geographic area – then having a consistent, accurate business profile is crucial. You want your business data to line up across the web – your address, […]
Continue readingIn early August of this year, Google released a new local search display format that will have a major impact on local businesses. Note that this was not a change in local search ranking factors (what determines a site’s ranking), but rather a change in the way local business information is displayed on the search […]
Continue readingIn this day and age, digital marketing is vital to any business, no matter what its industry, field or sector may be. But to a service-oriented organization like a restaurant, this type of online promotion is even more vital. Just think: As the number of Millennial “foodies” grow, so does the opportunity to reach more […]
Continue readingWant to advertise your brand but don’t have the budget for it? Just build up your online reviews instead. A glowing review on Yelp, Google+ or any other site is worth just as much as a paid ad – if not more –in the long run. It can bring in more leads, improve your SEO […]
Continue readingImagine, it’s Friday afternoon, you came back from work only to find out that your kitchen sink is blocked. You need a plumber. Where do you find one? If you are like me, you go to the Internet. You open your computer, and you type ‘plumber’ into the Google search box. Let’s take a look […]
Continue readingIf you are a local business, it seems like it won’t be hard for you to get customers after all. Thanks to ‘user powered’ sites like Yelp. With over 80 million visitors every single month and growing fast, Yelp helps people share their thoughts on local businesses such as restaurants, shops and more. Bottom line, […]
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