Last week I was talking in front of a room full of small business owners about digital marketing. 90% of those sitting in the room have a business website, most of them however never heard about Google Search Console (previously Google Webmaster Tools) In my opinion, EVERYBODY needs to use Google Search Console. I feel so […]
Continue readingBACKLINKS. You may now what they are, but what is the real impact they can have on your business website’s visibility? And why do I want to talk about backlinks today ? Well, a few days ago I was approached by a business owner who asked for help with his new website. During our conversation, […]
Continue readingAre you one of those business owners who have a website that absolutely does nothing for you? You put something up online, because everyone told you that you “have to have a website.” You had high hopes. But, it doesn’t seem to be working… Where are all the new clients? And you wonder, why is […]
Continue readingWhy having a consistent, accurate business profile is crucial for your local business ranking If you want your site to ranking highly in search engines – particularly in your geographic area – then having a consistent, accurate business profile is crucial. You want your business data to line up across the web – your address, […]
Continue readingMarket research is crucial to business success. It gives you valuable insight into what your audience wants, thinks and feels, and it also gives you the data you need to make powerful, lucrative and successful strategic decisions moving forward. Market research isn’t limited to just the sales and advertising areas of your business. In fact, […]
Continue readingFor a small business owner, the thought of outsourcing anything can be enough to send anxieties through the roof. Another expense? Another chunk of the budget gone? While it’s true, funds are often tight for small businesses, there are some outsourced efforts that are simply worth the investment. Case in point: SEO. Though bringing in […]
Continue readingIn early April, we wrote about Google’s new algorithm update, which was set to be released on April 21st – an update that would cause the search engine to weigh heavily in favor of mobile-friendly websites for the first time ever. Back then, the industry was in upheaval – many site owners we’re wary about […]
Continue readingAll too often, we’re approached by business owners who, after recently having launched a new company website, are now looking to do what they call “some SEO.” But the truth is, search engine optimization shouldn’t be a one-off, after-the-fact strategy. If you want the best results – the most traffic, the most leads and the […]
Continue readingEarlier this year, Google made a big announcement: Its new algorithm would consider the mobile-friendliness of a website a major ranking signal. Now what does that mean in layman’s terms? Well, in a nutshell, it means that as of April 21 (when the new algorithm is released), Google will heavily favor websites with mobile-friendly layouts. […]
Continue readingA properly designed and configured WordPress website can be great for SEO. Matt Cutts, head of Google’s Webspam team, even said a few years ago that ”If you do everything on WordPress, you are pretty much covered. WordPress has virtually everything you would want your site to have as far as SEO goes…” One of the […]
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