As long as the Internet exists, people will always be searching for solutions to their problems, ideas for their next vacation, clothes or products to buy, or simply good content to read. Search engines are the key to finding these things and more.
Having a Pretty Website is NOT Enough
No matter what industry you’re in, what products you sell or how successful your company is, if you want to see results online, your website must be easily found via search engines. It might sound dramatic, but if your site doesn’t show up in these results, then it basically doesn’t exist. Unfortunately, just having a website – even a pretty one – isn’t enough to ensure you show up in search results. In fact, if you want to guarantee your success, you actually need to “help” search engines understand and navigate your website. This is where search engine optimization comes in.
SEO Convinces Search Engines Your Site is Worthy
The purpose of a search engine is to provide users with the best, most applicable web pages for their queries. To do this, search engines have what are called algorithms – formulas that help determine which web pages are best suited for specific search terms and phrases. In order to show up in search results, your site needs to fall in line with these requirements, and “convince” search engines that your site is THE most relevant resource for the keywords or phrases entered by the user. This is done through SEO, an ongoing process of optimizing your pages, your content and your web presence as a whole. Typical SEO activities include posting content and blogs, changing up your headlines, titles and URLs, uploading applicable images and much, much more. And though our simplified explanation might make SEO seem easy, that couldn’t be further from the truth. The thing is, search engine algorithms change very often. What used to be a considered a worthy page one week may not be so the next. In fact, it may even be penalized and omitted from search results completely! This is why search engine optimization never stops. It requires constantly updating and editing your website so that it not only reflects your business and your customers’ current needs, but also so it falls in line with ever-changing search engine algorithms, too.
Keyword Research is the Cornerstone of SEO
In order to drive successful SEO results, it’s vital you start with solid, comprehensive keyword research first. This means identifying the words and phrases that coincide with your customers’ needs, as well as their challenges, hurdles and preferences. To put it simply, a keyword might be a word, term or phrase entered into a search engine. It’s what a user would type to find the product they want, the answer to their question, or any other subject they want to learn more about. The best way to determine these keywords is to put yourself in the mind of the audience. What do they need? What do they want? What are their challenges? Once you’ve determined the appropriate keywords for your audience, you can:
- Create content around those keywords and provide solutions to your customers’ questions and needs
- Optimize your pages, content and imagery so they can be found by search engine users
- Launch efficient, high-ROI paid search campaigns based on those keywords
Our SEO Services
At Spot On, we know SEO isn’t easy. Keeping up with the latest algorithm updates and constantly updating, changing and editing a site can prove very time-consuming, and most business owners simply don’t have the time for it. That’s where we can help. We offer comprehensive SEO services that can get your company noticed and improve your company’s bottom line exponentially. As part of our SEO services, we provide:
On-page SEO involves optimizing the content and structure of your website as whole. Using our research, we’ll strategically place important keywords throughout your site – in content, on images, in alt and Meta tags and even in pages’ URLs. This ensures search engines associate your site with the keywords we’ve chosen, and that your pages are displayed when a user searches for those terms. We also tackle the overall structure of your site, making it fast, easy and simple for search engines to crawl and index.
To further improve your SEO results, we also perform optimization of the more technical aspects of your website. This includes your site’s loading speed, the configuration of your server, and more.
While on-page SEO pertains to optimization what is actually on your website, off-page SEO revolves around the outer perception of your site – how it’s portrayed in other areas of the web. In search engine algorithms, backlinks are often a huge consideration in rankings. That means, if there are a lot of other sites that link to your pages or content, it will probably lead to higher search rankings in the long run. A large part of off-page SEO is building up these links and increasing your site’s presence all over the web. Off-page SEO can also include social media promotion, directory listings and creating profiles on sites like Google My Business, Yelp, Yellow Pages and more.
For brands with a local, geographic-specific customer base, local SEO can be extremely successful. Essentially, it means two things:
- Ensuring your site comes up in search results for geographic terms, like “Denver clothing store” or “Honolulu bike shop.” These searches generally offer very qualified, ready-to-buy leads.
- Listing your site on various maps and local listings, so when nearby users search your keywords, they know exactly where you are and how close by you’re located.
Analytics & Monitoring
A big part of successful search engine optimization lies in analytics – real-time data on your site’s traffic, audience, conversions and other important stats. At Spot On, we monitor this information closely, and we use it to guide and improve our SEO efforts at every turn.
Is Your Site Being Seen?
If you’re site isn’t showing up in search results, then it’s time to make a change. Contact Spot On Digital Marketing today, and we’ll make sure your website gets the traffic and sales it deserves.